Many of user using google search engine to search product, guide, review and solution. If your website in first page of google search result, you are will making tonne of money. If not, you are old skool. No one know your website. That’s why marketing and SEO optimization very important for the website.
The main thing is KEYWORD RESEARCH. Which keyword you are targeting for optimize the website. Do keyword researh for the competitor in the same niche. Brainstorm for possible keyword which is related your website. Look at your cpanel awstats too for keyword search by user.
Pick low hanging keyword which longer phrases with les traffic. For long term SEO, the foundation of your website must firmly built. Make sure no eroor and optimization has been made to the roof. Avoid using frames, use javascript on another .js file, use clean code, use robots.txt, have xml sitemap, and linkbacks.
After the foundation firm, then you should sniper your competitor on linkbacks, on page optimization, what keyword they use and which foundation they are using. By this way you can beat your competitor and dominate first page on google search without using PPC.
Any ideas?